Microsoft goes hardware


Although Eric Schmidt, former CEO of Google, does not see Microsoft as one of the Big Five of most influential technology companies in the industry (AllThingsD), I personally see Microsoft being the underdog. Windows Phone 7 and 8 are completely different in terms of user interface. Anyone who has played witch such a phone knows it works well, intuitively and looks great. I know in our class at least one of us has one. Also the new desktop OS Windows 8 is different, and looks great. It combines tablet, phone and desktop in the experience. Microsoft also recently announced Surface, with which they combine software and hardware again, just like they did with the Xbox. The also added a keyboard into the “Smart cover” of the tablet! Microsoft is combining the strategy which brought them so far, licensing, with the tight integration of software and hardware.

As Steve Balmer wrote in the annual shareholder letter: “There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,

David Zax, journalist for the MIT Technology Review, is pointing out that Microsoft is going Apple. We are also seeing that Google is going Apple, although still licensing other manufacturers to build the Nexus 7 tablet. Is the way Apple is doing it the right way? Does the customer benefit from a closed ecosystem? The user experience might be better, but the user is “locked-in” by the manufacturer.

What are your opinions on this move in the industry?

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