Is Apple a follower?
With last’s week grand premiere of its new products (iPhone 6,6+ and Apple Watch) Apple clearly showed that it is going to cut off Steve Jobs’ mindset of not manufacturing phones with screens larger than iPhone 5’s. Furthermore, during their 9th September presentation Apple discovered nothing new. Almost all of the new iPhone’s features already exist and function not only on Androids/Windows Phones, but also on jailbroken devices (i.e. iPhones with third-party non authorized software). Does this mean that from a trendsetter, who would push forward introducing new features like voice assistant or super-sharp displays, Apple became a follower of Samsung and Microsoft?
Shortly after the release of iPhone 6 popped up many memes commenting its new specs and features. One of the most popular pictures was comparing the new Apple’s product to Nexus 4 introduced 2 years ago. It stated that new iPhone was basically copying its main features from already existing mobile. Those were: NFC payments, 4,7 inch screen, 3rd party keyboard etc. Naturally Apple has advantages like Touch ID or Siri, nevertheless following that path we could clearly see that Apple did not invent anything.
Apple always was following other companies and still they are worth around $400 billion. Their iPod even though was quite revolutionary, when it comes to menu and storage, was not the first MP3 player available, Microsoft had been already producing tablets for years before the iPad premiere. Apple Pay is nothing new, we have had Google Wallet for ages. Samsung also released their Smartwatch before Apple, however Apple does not seem to hurry.
The thing is that in all those cases Apple did include something special: their usability and software. Android phones are capable of many different things and have thousands of features, however what they often lack is the simplicity of iPhones. Comparing Touch ID with a regular touch sensor that many people have in their laptops won’t make any sense, because the latter is considered useless. What about Apple Watch? We have to admit that its digital crown is much better than normal pitching and scrolling with fingers. Similar situation might happen with Apple Pay, just like Google Wallet can be used to pay for groceries, however Apple cut deals with American Express, Visa and Mastercard while having fingerprint authorization, something we cannot find in Google Wallet.
Apple is a big serious corporation, it will not follow blindly some beliefs if market says otherwise. It has to make money and introducing bigger iPhone was a calculated step. Demand is already higher than for any other iPhone and many Android users want to exchange their “robots” for the new iPhone. Every though many people think Apple started to follow its competitors and did not show anything new at their conference, it will defend its position, not because of what it sells, but rather how it sells