Are TVs too Old?
Do you still watch TV? How often do you watch TV? Daily? Occasionally? When I take a closer look at my own TV-watching behavior, I come to the shocking conclusion that I only watch television 2-3 times per week and the only reason that I watch TV those 2-3 times is because it concerns a Dutch television programme that I cannot watch online.
Back when I was 10, you could not get me away from the television because I had so many TV programmes that I wanted to watch. Every day from 15.15 (after school) until diner (18.00), I would be watching TV programmes such as Totally Spies, Winx Club, Martin Mystery, Powerpuff Girls, Dexter’s Lab and many, many more. In the evening, I would be watching The Fairly Odd Parents, Scooby Doo, and Courage, the Cowardly Dog. Has growing up made me lose my interest in watching TV? Maybe, but I can also remember a time that I would watch movies on Friday, Saturday, and Sunday and watch series on Monday and Tuesday.
So what happened? I would probably have to rephrase this question to What did NOT happen? The real world has changed so much while the television world has not changed much. As Tim Cook (CEO of Apple) puts it: The television world is an industry that is stuck in the 70s. The things that a television has to offer has not changed much in the past couple of decades. In my opinion, the television programmes (the supply) that TVs have to offer nowadays has even got worse. Consider all the talent shows that all look-a-like but because they provide the big bosses at the big TV stations a lot of money, they keep on milking the cow.
Contrast this with the what the World Wide Web has to offer. Movies and television series on demand! Why would you adapt your schedule to your television programmes while you can have the television programmes adapt to your schedule?
Only recently have the makers of TVs realized this change in attitude of consumers… Finally, they have become SMART and so came into existence the so-called SMART TVs. Do you have one? I have one since the end of this summer but it has not yet changed my TV-watching behavior. I don’t think that I can blame the TV for this though… I just have not had much time yet to watch TV…