The New Shopping: Designer Clothing from the Library
This day and age everything is about sharing. Share your interests on Pinterest, share your thoughts on Twitter, share your house via Airbnb, and share your drill on Peerby. A new addition to this list of platforms is “De Kledingbibliotheek” (The Clothing Library), a project initiated by Maud, Karin and Evita, three young students from Utrecht.
The concept is simple, as in a library clothes can be borrowed with a member card and have to be returned within a certain number of weeks. The Clothing Library does not simply offer second hand clothes, they offer unique pieces of designer clothing. Young designers from the region are transforming old pieces of clothing into new clothes. A great deal of the second hand clothing comes from social enterprises, hence by borrowing a skirt from this library there is a high chance that you are supporting a good cause at the same time!
The project solves several problems for their target segment of young women. At The Clothing Library unique designer outfits become affordable and a special party outfit can be borrowed instead of bought to wear only once. This concept fits in the “green” society while it also fulfills the needs of shopaholics.
It sounds like a great idea to me, sadly they did not find a location for their library yet. When I heard about the idea first, I immediately imagined it as a pure online retailing initiative, however the founders are planning to create an online library only after they have established their offline store. I believe that they will reach much more customers with an online store including delivery possibilities.
What do you think?
Would you make use of The Clothing Library?