ING introduces Mobile Banking App with Voice Recognition
ING is the first bank in Europe to introduce voice recognition in their Mobile Banking Application. The functionality is conveniently named ‘Inge’. Through Inge it is possible to interact with your phone while banking. Inge was supposed to be introduced on iOS and Android by half September. Checking the App Store will show that ING has not quite reached this deadline. Coming soon…
Inge will be capable of performing functions such as logging in, reading out your account balance, filling in bank account numbers from speech and finally authorising the transaction. Inge can be compared to Apple’s Siri and Google Now, which puts ING among some of the great innovators. As these well-known ‘personal assistants’ Inge not only responds to the user’s questions, but also is smart in the sense that she perfectly understands what the user means or implies.
ING has 8.1 million private customers in the Netherlands. In total 1.9 million of these customers use the ING Mobile Banking App equalling almost 25% of the total clientele. The average user logs in six times per week. ING has really shown to capture user needs, as the number of users is still expanding. Moreover 75% of the users indicate that the control over their account has increased with the ING App. Therefore ING continues to improve the application, currently with the innovation of voice recognition in its Mobile App.
In 2013 the ING App was awarded the iCulture Award as the best Dutch iPhone application. Users rated the ING app significantly higher than application of other Dutch banks. Will the innovation of voice recognition add further to the app user-friendliness and possibly also add to ING’s competitive advantage in the Dutch banking industry? I do not want to judge before having tested the application, although the initial layout certainly looks promising.
Available soon… Unfortunately only in a Dutch language version. You ain’t much if you ain’t Dutch! 🙂