Facebook was already expanding its network by giving providers the ability to put the ‘like’ sign on their websites. When customers like the site they can immediately ‘like’ it on the site instead of a separate Facebook page of the company. With the latest update, app providers can implement this ‘like’ button in their apps making it possible for users to like the application immediately resulting in an instant message on the timeline of this user. When clicking on this like button, the user is redirected to a mobile Facebook page to confirm the ‘like’. This step prevents the user from liking pages on their public Facebook on accident.
With this possibility Facebook is expanding its network by giving users the opportunity to even like the applications they are currently using. This can be seen as a smart move of Facebook to go with the increasing use of mobile applications. Research pointed out that the use of applications for online shopping is increasing, opening a new market of e-commerce. This integration of social media was already happening, but only in sharing information on user’s timeline from existing Facebook pages. Facebook is in this way connecting itself to the new way of e-commerce which is increasing in popularity and use. There is a disadvantage of this connection with Facebook. Users already feel like they’re losing control over what is posted on their timeline. By also linking Facebook to the usage of applications on your mobile devices, users might develop a more negative view of Facebook. Feeling like everything they use and download will indirectly be linked to their Facebook. This can eventually lead to the rejection of the application connected with Facebook or even Facebook itself. Will this new integration of Facebook feel like an invasion of privacy or is it just a smart move to connect itself to the new and increasing e-commerce?
Vroegrijk, M. (2014) Like-button also in applications of third parties [Online] available at: http://www.nu.nl/gadgets/3893799/like-knop-facebook-in-apps-van-derden.html