Technology of the week: Blendle vs. Khan Academy (Team 33)


Blendle is a combination of a kiosk and a social network, which leads to a digital platform for journalism. Users can buy single articles and like and share them with their friends, for instance on Facebook and Twitter. Blendle has almost every Dutch newspaper and magazine in their database. In this way users can pay and read quality journalism in an easy way. There is no need to register at multiple websites to consume articles from different publishers. Users are able to instantly see what their friends liked or shared and which articles are popular at the moment.

Positive Negative
Internal origin Strengths

  • Almost all major Dutch newspapers and magazines participate
  • Pay-per-article
  • Free advertising through social media

  • No own content
  • Multiple purchasing decisions
External origin Opportunities

  • Personalised marketing / Remarketing
  • Foreign expansion
  • Creating own content

  • Dependent on newspapers and magazines
  • Decline of newspapers and magazine industry
  • Used to free journalism

Khan Academy

Khan Academy is a non-profit organization that intends to provide a free world-class education to anyone anywhere. The company tries to achieve this goal with an online learning platform that contains videos, which are stored on YouTube. It is a combination of serious gaming, an e-learning environment and a study-tracking system, where teachers can get access to their students data and see which subjects the students master and which subjects they need to give extra attention to. The learning system is available for anyone around the world who has an Internet connection.


Positive Negative
Internal origin Strengths

  • Easily accessed through the internet
  • Completely free
  • Flexible
  • Competitive advantage
  • Variety of learning styles
  • Instant feedback
  • Encouraged interactivity and engagement

  • No campus experience
  • No face-to-face interaction with professors and students
  • Not possible to receive and transfer credits
  • Lack of structure which could demotivate students
  • No universally approved learning system
External origin Opportunities

  • Adjust learning platform to country’s educational system
  • Arranging subsidies from governments
  • Corporate Market
  • Non-Commercial advertisements
  • Expand cooperation with schools

  • Increased competition
  • Finding a large scale strategy for obtaining and implementing feedback
  • Traditional universities and colleges
  • Parents and Teachers
  • Distraction of the internet and especially social media
  • Traditional people
  • The learning system is based on a students level not its grades.

Comparing Blendle and Khan Academy

Newspapers and educational systems have not changed substantially before the digitalization era. Both Blendle and Khan academy introduced a new way of operating in an old and conservative industry. They both provide services that used to be part of a bigger product. Both products are easily accessible and available through the Internet. In addition, as for opportunities, Blendle as well as Khan Academy could expand internationally.
However, there are also some differences when comparing the two business models. For instance, Khan Academy is completely free for consumers, while the business model of Blendle is based on paying customers. In addition, Khan Academy bundles huge amounts of information whereas, Blendle makes a selection of significant information. Lastly, a difference is the expiration date of the content provided on the websites. Whereas, education is timeless, newspapers and magazines are getting more and more outdated. This means that Blendle is more threatened by time than Khan Academy is.



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