SHOUT OUT MARKETING! What is it? And why you should not use this marketing tactic
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Annoying right? That is the reason why you should not communicate this way with your customers. Now that a large group of people in the Netherlands have adopted Instagram, more of this marketing tactic is used by companies on this platform. However, this way of notifying followers about certain products and services is also widely used on platforms such as Twitter and others. The so called shout out marketing, or in other words noisy marketing is only annoying customers and scares them in most cases away. Also, certain companies report that there online brand image is deteriorating and they therefore stopped using this marketing tactic. In the long run, they therefore lose money while they know that there are other ways to communicate with customers.
In order for companies to use social media the right way, they should look at how they can communicate with customers and whereby they do not copy the behavior of others. While shout out marketing may work for some, it is not working for the majority of companies. Because of one company is doing it, it is no reason for you to do it as well. This sheep behavior will lead to, as companies already have reported, to a deterioration of your online reputation.
The reasons why you should not engage in this type of activity online.
– Customers can read and are not stupid
There is no reason to use capital letters to make your point. Also, using capital letters is used if you want to express that you are yelling or shouting for that matter. Are companies using a bullhorn in front of their store on the street trying to sell you something as well? No they do not! Why? Because no one likes to get yelled at! And no one likes to be belittled too!
– It simply annoys customers
Most of the people are not wanting to buy something when they are on social media. It is especially annoying when some companies want to forcefully sell you something when you are not feeling to. The problem does not lie in the fact that you put advertisements in your messages, but it is the way you communicate with customers that only (and nothing more) annoys people.
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– Decreased trust in the brand
Messages such as the above are not helping to build an reputable online brand image. It only makes people become skeptical of your brand and they would not easily trust it anymore. Today’s customer is not keen on this kind of messages and are smarter than before. It is therefore advised that you sit down and think about proper communication strategies for your online brand. Otherwise, you might lose on new customers and existing ones might leave.
This articles claims that this marketing strategy works well