Thync: Sillicon Valley’s strangest product in years
BIM exams are coming up, you’ve got a whole lot of work to catch up with but you are in so much stress, that you cannot seem to focus. Wouldn’t it be great to have a device that can make you feel more relaxed or more energized, or both at the same time? A device with which you can control your state of mind?
This must sound too good to be true, and you probably wouldn’t take anyone serious who would ask you to invest money in a company that claims to produce such devices. You might want to reconsider. In fact, such a company does exist, named Thync, and they already managed to attract investments of 13 million euros. (Tech Crunch, 2014)
Thync is developing miniature Bluetooth-enabled neurosignaling devices that will be available for consumers next year. The founders actually started the company with the idea of applying ultrasound techniques until they learned about an air-force base in the U.S. that used electrical stimulation in order to increase the cognitive ability of its pilots. The technique makes use of small doses of electrical stimulation that target nerves that carry signals to the brain. This technique, known as transcranial direct-current stimulation, has been applied before to help children with learning disabilities or people with continuos headaches. However, never before has it been marketed as a device that can be used at home to control or at least influence ones state of mind. They even developed an application for smartphones with which you can alter the strength of the signals. (Bloomberg Businessweek, 2014)
This is what Thync’s final product is expected to look like (Tech Crunch, 2014)
Thync has already successfully tested the technique on 2000 people during clinical trials; two out of three people eventually experienced ‘a moderate to strong response’. According to the CEO of think, Isy Goldwasser, the device can become a substitute for other drugs that change your state of mind such as alcohol and coffee. I believe that this product can become a success, but doubt whether it is really going to replace habits such as drinking coffee and alcohol.
What do you think?
Bloomberg Businessweek. (2014, 10 08). Thync Lets You Give Your Mind a Jolt. Opgeroepen op 10 10, 2014, van http://www.businessweek.com: http://www.businessweek.com/articles/2014-10-08/thync-raises-13-million-for-its-brain-stimulating-electrodes
Tech Crunch. (2014, 10 08). Thync Has Raised $13M To Change Your Mood With Ultrasound Waves (And Electricity). Opgeroepen op 10 11, 2014, van http://www.techcrunch.com: http://techcrunch.com/2014/10/08/thync-has-raised-13m-to-change-your-mood-with-ultrasound-waves-and-electricity/