HTC RE camera: a GoPro for the rest of us
Four days ago, HTC introduced its own GoPro-style action camera, called the HTC RE camera. The Taiwanese brand usually focuses on smart phones only, since it has been proven before that HTC does not have much luck with selling devices apart from smartphones. Nevertheless, the company tried something completely new and decided to expand its assortment with its own camera. At the same time HTC introduced its new smartphone, the Desire Eye.
The RE camera looks like an underwater periscope. It is a waterproof camera with an IPX57 certification, HTC says it is perfect for underwater selfies. There are different accessories to attach the camera to: a bag or clothing piece and with the standard screw-thread underneath the camera, it can also be attached to other camera-accessories.
The RE is comparable to a GoPro however, HTC focuses more on filming concerts or on parents who would like to make movies of their children. It is therefore less concentrated on adventurous and professional filming and focuses on a larger target group. They try to position the camera as a GoPro “for the rest of us”.
The camera takes a 16 megapixel photo with a 1/2.3-inch Sony CMOS sensor. The lens is a 146-degree wide-angle lens and has software stabilization for video shooting. The RE works with an app available on Android and iOS- products. The app provides an overview of all your videos and pictures captured with the camera. In addition, your phone can be used as a remote viewfinder and shutter trigger. The camera has its own storage capacity of 8GB and supports micro SD. HTC says that the camera can approximately film 1 hour and 40 minutes of full hd-video.
It seems HTC has a lot of faith in this product and hopes this gadget will be a breakthrough in their potential product portfolio. However, this will be a hard market for HTC to compete in since GoPro is starting to expand beyond the professional market as well. Will the RE ever make a chance against GoPro?