Tech firms and health concerns
Why are Google an Apple suddenly so concerned with our health. With iOS8 Apple wants to connect with peoples physique with the so called Health-app. In this Health-app people can fill in their body mass index, how much they work out, what they eat, how much sleep they will get. And when this isn’t enough even a Medical ID can be made within the application. Google just announced they are going to digitally connect patients with doctors. When people search for medical ailments on Google will get a suggestion for a video call with an actual doctor. And when this isn’t enough Google and Apple are even working together at Calico, a health company which is trying to come up with innovative solutions to the current age problems.
These are just examples of the two major players in the business, but why are these companies so interested in our health? Or is it because the society, including me, is suddenly obsessed with being healthy and in shape? I think it is fair to say that on one hand Apple and Google are really concerned about people’s health. Especially in the United States where more than two-thirds of the adults are overweight or obese, Corporate Social Responsibility in health issues should be major thing for them (Ogden et al., 2014). It could also be turned around. When people are really more concerned about their health, Apple and Google should off course give in to that demand and come up with new apps, like discussed before and new hardware, for example smartphones with pedometers and smartwatches with heart rate and blood pressure monitors.
Source: Ogden C. L., Carroll, M. D., Kit, B.K., & Flegal K. M. (2014). Prevalence of childhood and adult obesity in the United States, 2011-2012. Journal of the American Medical Association, 311(8), 806-814.