Recently Google Inc. has released its latest operating system nicknamed “lollipop”. Advertised as a new colorful and fun interphase, Google Inc. tries to capture the attention of the masses for its new operating system. The marketing campaign seems to be working well as never before has public been intrigued by the new release of an operating system for an Android phone. Nevertheless, its level of success is highly dependent on its ability to compete with Apple’s iOS 8 also released just a while back.
The Android Lollipop would be Google’s biggest operating system upgrade thus far. Compared to its predecessor Android KitKat, massive improvements were made to enhance the user satisfaction. However, the main concern for Google would be how it compares to the latest iOS 8 as Apple remains to be its biggest competitor.
Lollipop’s main distinction from its predecessors is its new “Material Design” aesthetic. The “Material Design” aims to animate the device making the screen look both flat and 3D. Together with bold colors and fun animations, the Lollipop aims to increase user satisfaction through its newly upgraded interface. Other noticeable changes include improvements in its notification systems, lockscreen features, multi-tasking functions, processing time, battery life, etc. However, as we compare both operating systems side by side, there is really not much of an added advantage to using the new Android Lollipop by Google. The new “Material Design” seems to be all there is to it as other improvements on its functions are nothing new when compared to the iOS 8. However, a major strength of the Android system compared to Apple’s is its battery life. The iPhone has been associated with poor battery life over the years and iOS 8 fails to show any strong improvement in this area. In contrast, Lollipop has added a dedicated battery saver mode which will mean an extra ninety minutes of usage per charge.
All in all, Google Inc. would need to be able to create a more distinct outperformance in its operating system if it aims gain a large market share. At present, the chance of Google narrowing its gap compared to Apple does not seem very promising.