Apple products too expensive? Not anymore!
The ‘Apple’ brand stands for luxury, reliability and style. When you buy an Apple product, you experience a certain feeling of class and style. You can expect the product to be of high quality. Therefore, many people would like to own an Apple product.
However, there is also a downside related to this brand. You pay a lot of money, if you want to own a MacBook. For instance, you pay €1329 for the cheapest MacBook. In comparison, you can also buy a computer with the same functions for half the price. Most people find a MacBook too expensive. This means that Apple loses out on sales, due to the fact that people cannot afford to buy a computer of their brand. (http://www.nu.nl/tech/3748427/apple-komt-jaar-met-goedkope-imac-en-dure-iwatch.html).
Luckily, Apple has found a solution to the abovementioned problem. Early next year, Apple will launch a new MacBook, which is specifically developed for people who would like to earn a MacBook, but do not have a lot of money to spend. The motive behind this idea is to be able to sell the MacBook to more people (http://www.nu.nl/tech/3748427/apple-komt-jaar-met-goedkope-imac-en-dure-iwatch.html).
What Apple is going to do, is make use of the concept of ‘versioning’. If a company applies the concept of versioning, it offers the same product in different versions to the public. For the company, this is a positive phenomenon because they will be able to offer the same product for different prices based on diverse levels of quality (bron article).
At the moment, Apple already applies versioning to their Ipads. A customer can choose to either buy a small Ipad (the Ipad mini) or a regular Ipad. The smaller Ipad is more affordable for customers who have less money to spend (http://store.apple.com/nl/ipad).
From January on, Apple will also apply the concept of versioning to the MacBook. So, for everyone who would like to own a MacBook, visit Apple’s website regularly!
Shapiro, C., and Varian, H. 1998. Pricing Information.pdf. In Information Rules: A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press