This is your chance, enter the market of self-moving cars

Have you already heard of the concept of ‘self-moving cars’? Currently, developers are working to create cars that can drive without being steered. Such a car has diverse benefits. First of all, developers are trying to make it possible that these self-moving cars can communicate with other self-moving cars (Rohmensen, 2014).  As a consequence, there will be less traffic jams. The cars can then communicate with each other and make sure that they will not overload the roads. Furthermore, less traffic accidents will occur, because the cars will be able to communicate with each other and tell each other where they are driving (Rohmensen, 2014). The cars will also have a more positive effect on the environment (Rohmensen, 2014).

At the moment, the laws of testing self-moving cars are very strict. Each part of the car has to be tested and the testing process is very long and stiff. However, there might be a change under the horizon. Minister Schultz van Haegen wants the Netherlands to become a leader in the self-moving cars industry. Therefore, she would like to liberalize the law on testing self-moving cars. The parliament has to vote on this non-government bill (, 2014).

Liberalizing the law on testing self-moving cars will lead to the entering of new entrants in the self-moving cars industry. Changing the law will make large-scale testing of self-moving cars possible in the Netherlands. This will transform the self-moving car industry into a newly vulnerable market (Granados et al., 2008). More companies can enter the market due to the changes in the law. Furthermore, large profits are expected due to the expectations that moving-cars will be a very popular phenomenon in six years (Rohmensen, 2014).

Thus, for everyone who would want to enter a newly vulnerable market, await your chance. Entering the market of self-moving cars will be very beneficial once the parliament has liberalized the law on testing self-moving cars!


Granados, N., Kauffman, R.J., and King, B. 2008. How Has Electronic Travel Distribution Been Transformed? A Test of the Theory of Newly-Vulnerable MarketsJournal of Management Information Systems25(2) 73-96.

Rohmensen, G.J. (2014, October). Nederland moet leidend worden bij zelfrijdende auto. Trouw. Retrieved from

Anonymous sources


3 responses to “This is your chance, enter the market of self-moving cars”

  1. 331407t says :

    Hi KS,

    I agree that the self-driving car is an interesting product and that it has many advantages in different ways and actually, I don’t think we have started to grasp the changes this will actually make. A Google employee, Google X that is, recently wrote a blog commenting on the strange look that they had given to the self-driving car. To be honest, the new model looked like nothing to be impressed by, and actually, that is exactly what they are trying to go for. According to him, the self-driving car should not be called a car at all. A car, by definition is driven by a person. The self-driving car is as close to a car as a car is to a horse and carriage. In fact, the self-driving car may just be the biggest invention done in a very long time. That might very well be why the prototype car of google looks so unimpressing because they don’t want to draw too much attention. The world will figure out the sheer impact this will have when it has the impact.


  2. luutwillen says :

    First of all i agree with you that the self-moving cars opens opportunities for new markets. As you describe, it should be possible for self-moving cars to communicate with other self-moving cars. Resulting in less traffic jams, less traffic accidents will occur and even have a positive effect on the environment. But how can this all be done with non-self-moving cars on the road ?

    Communication is the main key in this new market as i interpreted your blog right ?

    If so, I think it would be more attractive to build a sytem/software into cars making it possible to communicate with eachother while there is still a driver needed in the car. It would have the same benefits as you presented in your writing! Less traffic jams, less traffic accidents and probably possitive effecting the environment en new regulations by law aren’t needed! Besides these not needed law changes, i think it is also easier to adopt in the current car market because it is not needed to buy a new car, and costs might be lower. So iám curious about what is going to happen in the coming years, but i think due to the law, self-driving cars are far away for current market. Do you think software can overcome these gap ? I think so!

    • navanderhorst says :

      It’s pretty exciting that the technology for this is moving this fast. I believe many of us will gladly welcome self-moving cars, as it can be a relaxing trip and even give rise to the possibility of reading and answering one’s email while being driven. I am sure no one out there would reject the possibility of having its personal chauffeur, which is in fact what the self-moving car gives us.

      I have been following this particular development in the automotive industry for a while and I wonder in particular whether this radical innovation, as I believe we may call it, will cause shifts in which companies are the dominant producers. You conclude your article by your expectation that the car market will become a newly vulnerable market by the time legislation allows for self-moving cars.
      It is said that incumbent carmakers will spend $130 billion on “advanced driver assistance systems” by 2016 (ABI Research 2011). Currently, General Motors is already planning to mass market a Cadillac model which can operate partially autonomous in 2015 (General Motors, 2014).
      As of yesterday, Audi broke the speed record of self-moving cars, they claim their Audi RS7 topped 240 km/h while driving with no persons aboard at the Hockenheim racing circuit.

      Here is a link to a video of another test drive they made last week, I find it pretty exciting.

      Also, BMW and Audi are also pretty advanced in their developments efforts of self-moving cars.

      Google has various self-driving Toyota Prius cars in operation in their Nevada premises, where they successfully lobbied for self-driving cars to be allowed. (

      So, all in all, I am wondering if this innovation will indeed turn out to make the car market a newly vulnerable market or not.
      As of now, it looks like today’s leading car developers will be the first to have self-driving cars ready for commercial sale when the market opens up in the Netherlands.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: