Under Armour Wearable Technology
Using technology to improve sports performance has been a thing for professional athletes for a long time, but now that wearable technology is becoming more popular and more affordable, sport related wearable technology is entering the consumer market. An example of this is the Armour39 product line, from sports apparel manufacturer Under Armour.
The first product in this line is the Armour39 chest strap; a device strapped to your chest that measures several biometric variables, such as heart rate, calories burned and real-time intensity, along with a measure they like to call “WILLpower”. This measure is supposed to give you a score from 1 to 10, rating the quality of your workout. Now, to be honest, this last one sounds a bit sketchy, and they obviously do not want to give away the secret formula behind it, but at least the other functionalities can still be useful.
To increase the usefulness of this chest strap, Under Armour also sells the Armour39 Watch, which can connect with the chest strap, giving you real-time information about your workout. The displayed information can be those biometric variables the chest strap measures, or just regular watch functions.
Next to the connectivity between the watch and strap, there is also an app which they both can connect with any MapMyFitness app. Under Armour has acquired this app manufacturer in November 2013, aiming to fully capture the wearables market. Combining their products with the MapMyFitness app allows their customers to get even more information about their workouts, such as maps of the routes they ran or cycled.
With all these gadgets available to the recreational athlete, it is not the question whether he will have enough information, but rather whether he will know how to use that information in his favour.
Under Armour Armour39 Chest Strap: https://www.underarmour.com/en-us/armour39-module-and-strap/pid1255371
Under Armour Armour 39 Watch: https://www.underarmour.com/en-us/armour39-watch/pid1246244
Under Armour Acquires MyFitnessApp: http://fortune.com/2013/11/14/with-acquisition-under-armour-muscles-into-wearable-tech-apps/