Welcoming Spotify into the family
Spotify. A music streaming service that has been the subject of many blogs already. But why not, as it is one of the largest streaming services currently out there. Having around 50 million users, from which 10 million are paying for subscription. Including me.
I started using Spotify 2,5 years ago. Starting with a free trial and moving on to paying subscriber. Yesterday Spotify introduced a new concept to increase the amount of subscriptions: Spotify Family.
When using Spotify there always were two ways. 1) ad free, offline available and HD sound and pay €9.99 a month. Or 2) Enjoy all the songs available with ads and no offline availability but stay free. Now with Spotify Family a third option is added. The concept is easy: The first subscription is normal priced (€9,99) but every extra subscription will save 50%. Compared to multiple individual accounts you’re able to save quite some money, however Spotify does set the limit to a maximum of 5 subscriptions.
Why would you upgrade?
Having a premium account is awesome and all but when you’re kind enough to share your account (or roommates steal your laptop) you’re going to encounter interruptions. Spotify Family is a perfect solution to enjoy the service continuously with multiple persons for relatively lower costs. Another reason that Spotify adds is that you’ll be able to separate the ‘my little pony’ playlist for a daughter from the 60’s collection from a father.
Is it worth your money?
Spotify family is a great way to attract more customer for premium subscription and can be worth the money. It could have potential for friends or roommates who are listening more often at the same time. For a family, the actual target, the question remains whether they listen as often en long as five separate individuals. Because I doubt it.
At the moment Spotify family isn’t available yet in The Netherlands, as it’s being launched in the coming weeks. Spotify does react to the demand of the users by creating Spotify Family. But in the end, the concept is a excellent example of framing which of course is also meant to create some extra revenue.