Digital Transformation In Order To Replace the Paper Stampcard
Are you also annoyed with collecting several stampcards for bakeries, butchers, coffeeshops and other retailers?
Every shop has his own way of loyalty rewards for their customers that results in several stampcards in any wallet. Luckily, three guys developed a solution in 2013 that is catching popularity among shops and customers throughout the whole country. Will the old-school collecting stampcard made of paper make room for the digital transformation called Piggy? The standard loyalty reward systems of the brick and mortar shops are obsolete, if it is up to the founders of Piggy. The time to collect stamps on a paper card after every purchase in order to get a free consumption at your next visit is outdated. This notice resulted in a business to digitalize this way of customer rewarding.
The idea of Piggy is that a person can collect his/her points with the Piggy card or application (Android and iOS) by simply scanning their code at a shop that is affiliated with the Piggy system. Each customer is earning points for their purchases at a particular shop and these points can be exchanged for rewards (i.e. a free coffee, a free apple pie or whatever). It is the same idea as the paper stamp-collecting-card, but with Piggy you can use one card or application for the (circa) 500 shops that are compatible with the Piggy system right now. And they are growing fast..
The digital transformation in this case caused more then a replacement of the paper version. The application shows a map with the shops that are affiliated with the Piggy system; so Piggy holders can easily see the shops where they can collect points for rewards. The other way around is it an easy way for shops to attract new customers. Another feature for the shops is the newsfeed (i.e. funny facts, acknowledgements, promotions, etc.) within the application. The customers are able to share the message in the newsfeed to create a form of worth-of-mouth advertising for the shop. Using Piggy to do a part of the local marketing can reduce costly flyers and advertisements. At last, shops get a dashboard to analyze the data of their customers.
The question is if Piggy is capable of acquiring all shops in the Netherlands in order to outcompete their paper counterpart. It will be a tough mission, but certainly possible if they keep growing and will stay the only provider of their business. At some point, shops cannot refuse Piggy if a great number of shops in the country joined the Piggy system or when customers are asking for the possibility to use Piggy. The future will show what will happen with this digital transformation!