Steve Jobs Schools


Earlier this week I read in the Dutch financial paper that the Netherlands now have 25 Steve Jobs schools. Curious as I am, I wanted to know what the fancy sounding Steve Jobs schools where. I found out that this are (unsurprisingly) elementary schools that extensively make use of iPads.
A Dutch man, Maurice de Hond, developed a business idea and software based on this concept and is trying to export it to other countries. The paper says Mr. de Hond claims it is a very profitable concept, but the article reads with a bit of a sarcastic undertone. Schools would pay hundreds of euros per student for software which would make the education of the children more individualized and evolved around the use of iPads by both children and teachers. A similar US concept is Altschool, which propagates the use of modern technology (not iPads particularly) in education as well.

I can see how children could gain from becoming more familiar and comfortable with using technology. The US National Educational Technology Standards give a good idea of knowledge and skills that children should be developing in their early years. On their website they say that maybe it is time to rethink education. New ways to educate children have to be developed to prepare them for a still unimaginable future. Education must not only adapt to technological changes but must be innovative. Innovating education goes far beyond just learning how to use new tools such as iPads. Incorporating modern attributes in the classroom should be a new look on how we teach, communicate, learn and work.

Such a foundational change is never easy to achieve. There have been teachers that enounced their concerns, as they fear children will miss out on key (social) experiences when technology infiltrate the schools (Murphy et. al., 2003). Basics can be forgotten, such as reading an actual book or having real life conversations. Thereby, the world wide web includes a lot of information that is inappropriate for a child’s eye. Having an iPad can make other materials seem redundant.
On the other hand, studies have provided compelling evidence that computer use can have a major positive impact on children’s social, emotional, language and cognitive development. The use of technology can reinforce critical skills, such as information gathering, evaluating, analyzing and presenting skills (Kenney, 2011). An example of using technology in education that makes the students obtain multiple skills may be that children look up the weather in different countries in different languages on their iPad. They can make use of the iPad to present their finding.

I’m an advocate of striving for the best and preparing your children to live in the grown up world and if technology is a well-integrated part of the daily teaching routine, it is beneficial for both student and teacher. Basics such as reading a book and human interactions should be maintained. Though, in my opinion, it should not specifically be based on a “special” software that is mainly just very expensive.

R.L. de Vries
361372

http://fd.nl/ondernemen/1118546/maurice-de-hond-exporteert-zijn-steve-jobs-school

http://www.iste.org/standards

Murphy, K., DePasquale, R., & E, M. (2003, November). Meaningful Connections, Using Technology in Primary Classrooms. Beyond the Journal, NAEYC.

Kenney, L. (2011). Elementary education, there’s an APP for that: Communication
technology in the elementary classroom. The Elon Journal of Undergraduate Research in
Communications, 2, 67-75.

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About romylynndevries

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4 responses to “Steve Jobs Schools”

  1. 342109cg says :

    Thank you for the interesting post. I am surprised to hear that these schools are actually called Steve Jobs schools. It makes me believe that this concept is nothing more than an ordinary marketing campaign, with Maurice de Hond happily profiting. I did some research myself, mostly because I’m curious about the construction behind the Steve Jobs schools (though the cognitive and pedagogical aspects of the story are of course worth debating as well, and the fact that the results so far are somewhat inconclusive makes what is actually happening even more questionable).

    Rather than a genuine attempt to improve education, Steve Jobs schools seem to be a milking cow for Maurice de Hond. The foundation which governs the system and has close ties with the Steve Jobs schools is apparently closely linked to Maurice de Hond’s private companies. Now, there’s nothing wrong with creating a product and making a fair profit from it. In this case, however, I don’t think the regular rules of business apply. We’re talking about primary schools here, and Maurice de Hond is essentially running an experiment which may or may not be successful at the expense of defenseless children. Any new development in education should be closely monitored and governed by an institution with the right qualifications; not by a single man with a shady construction of foundations and private companies. If that is the case, personal profit obviously prevails over the goal of the foundation.

    What do you think of this? Is it ethical what Maurice de Hond is doing here?

    Sources:

    http://michielhaas.nl/kritische-kanttekeningen-bij-steve-jobs-scholen/
    http://925.nl/archief/2014/10/15/steve-jobsschool-mensen-betalen-maurice-de-hond-eur80-om-naar-kansenkinderen-met-ipads-te-kijken/

    SID: 342109cg

    • romylynndevries says :

      The dutch financial paper wrote an additional article where they tell that Apple has not replied to using the name Steve Jobs school. Mr. De Hond did not pick this name for a specific reason, he claims it is because Steve Jobs just died and if another influencial person wouldve died the name could have been different. The initial article from the Paper was critically writen, but mainly skeptical about the profitability. I really think Mr. De Hond does not mean well. He developed this business following the birth of his second child, I really think he means well. It would have been better if he would not ask rediculous prices, but maybe it is his business man instinct that makes him act in this matter.

  2. tomhendry12 says :

    @342109cg @romylynndevries I agree with you with the fact that it does indeed appear that Maurice de Hond may be using Steve Jobs ‘as a milking cow’. However, I believe that this is only one side of the story and should such an idea be utilized in an appropriate manner, this may in fact save students a considerable amount of money too.

    The year I left my high school in the UK, albeit high school and not primary, they were evaluating whether I or not to adopt an iPads-for-everyone mentality. As my younger brother still attends this school he now has an iPad and as he has been using it for the past 2 years of college, he now has the option to buy it from the school with a huge discount, helping fund the school to upgrade to the newer model and helping students afford something in which they otherwise may have been able to.

    Part of the reason I believe this is becoming a success in the UK is due to the government funding and support. Do you think that there is a chance the government could step in in the Netherlands and prevent this educational exploitation?

    • romylynndevries says :

      This is a very nice example of the UK situation that I was not familiar with. I think the main thing that has to be distinguished here is that Maurice de Hond does not sell iPads, only educational software programs. My opinion was (and is) is that technology should be integrated in the daily routine (meaning; not buying mr de Hond’s “special program”). Therefore, if there is finiancial support for technological improvement I thinkt this would be great for the schools, but this does not rule out selling and buying special programs in addition to this. I think some private schools are blinded by the shine of this fancy idea of mr de Hond, but public schools do not have the money for this kind of stuff (and again, In my opinion they don’t need it anyway). Therefore government support would be nice but would not eliminate this exploitation as the private schools do whatever they want.

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