Technology of the week – Group 12

B2B eCommerce

Never before have humans been able to interact in such a manner with businesses as is offered online. The sheer magnitude of sales performed on the Internet is demonstrative of the way in which B2C e-commerce has become a cornerstone of modern day commerce. With 1.2 trillion dollars of B2C e-commerce sales in 2013 one can observe the rapid growth and scale of B2C e-commerce, thus, we decided to focus on two of the largest companies for our analysis, namely; Amazon and Facebook.

Amazon Dash

The Dash Button is the latest attempt of Amazon to facilitate the ordering process and make online spending an everyday occurrence. They allow for the replenishment of convenience products under the form of “one-touch” shopping. Some have aptly described the experience of using Dash Buttons as the “end of dashing to the supermarket” (Smith, 2015). The Dash Button was initially unveiled for 18 brands and cost $4.99 per unit, which is refunded once a purchase has been made via the button. The underlying mechanism behind the Dash Buttons relies on Wi-Fi pairing of customers’ Amazon accounts and the Buttons.

Facebook M

Unlike traditional personal assistant, such as Siri, which are fully technology based, Facebook M is partly Artificial Intelligence (AI) and partly human (Hempel, 2015). The concept is that by assisting the AI with a team of so called “M trainers”, which help it with dealing with unknown cases, “M” would be able to perform tasks based on its previous experiences in the long term (Hempel, 2015). Building on case-based reasoning and AI, the application has the potential to perform a wide array of tasks for Facebook users and is truly disruptive to the way consumers could purchase online. The way “M” is integrated into the Messenger interface is through a small Button which would allow users to text Messenger with their requests. Once complete, the user receives notification of fulfillment (Metz, 2015). The simplification of the purchase process is so tremendous that it has the potential to entirely disrupt how B2C e-commerce is conducted.


Amazon Dash and Facebook M both offer a reduction in time the consumer must take when making an order through a device. Yet, they differ in their approach as to how they provide a time-saving feature to customers. Both technologies are incredibly convenient with orders and reservations available from the touch of a button. Although Facebook M runs the risk of not being adopted seen as it might require users to disclose more amounts of personal information than already. Despite their potential to face resistance, one this is certain: they both have the potential to disrupt the e-commerce industry.


Hempel, 2015. Facebook launches M, its bold answer to Siri and Cortana. [Online] Available at:

Metz, C., 2015. Get a peek at someone using Facebook’s new assistan, M. [Online] Available at:

Smith, M., 2015. Hack Amazon’s Dash buttons to do things other than buying stuff. [Online] Available at:

Tom Hendry – 366163th

Dennis Huisman – 369919dh

Micaela Arizpe – 368389ma

Theo Fromentin – 371049tf

Dylan Greenfield – 365747dg

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