*Now you know really everything about your Volkswagen….
In a world where information is becoming more and more important with the second, people track their life. When I want to track particular actions within my day there is a high chance that there is an app supporting this. For example, for tracking my sleeping rhythm I use Sleep As Android, for tracking my nutrition I use Calorific, for tracking my sport performance I use Mytracks and so on and so forth. Fact is that nowadays we can track basically whatever we want wherever we want it.
Now you can also track your car. Volkswagen, literally translated as “the people’s car company” launched in 2015 an app that displays data about both your car and driving style. Loads of information are tracked within one user-friendly dashboard. First of all, the app provides information to those who forget whether they locked the doors, used the parking breaks or for the extreme cases where their care is. But there is more, it tells you when you have to tank, how much fuel you use, whether you are sustainable or not and much more. Overall, Volkswagen tries to turn driving into a game. Hence, gamification techniques are included within their app. By introducing this app, they claim to invest into a ‘blue’ ‘ecofriendly’ future. It is stated that is increases sustainability by using this app. Personally I think this is a good act against pollution. Making your customers aware is at least a great start and I think it would be useful to get insight into your driving data.
But now comes the most ironical part and also the main reason that I am writing this blog. Ironically enough they launched their “my Volkswagen app” in the same year that was discovered that VW had been installing elaborate software into ‘clean diesels engines’. Hence, the same Volkswagen that claims to be ‘ecofriendly’ is not that ecofriendly with their diesel engines at all. With an algorithm they tracked certain patterns in the steering mechanism, if this matched and or was close to the programmed testing mode a different engine setting would come up. As a result, the Volkswagen would pass the test instead of failing it miserably.
It is interesting to see how a company uses technology for two completely different purposes. On the one hand they try to create the impression of acting green whilst on the other they use technology for committing fraud.
I will be transparent and not only put Volkswagen in a negative spot. The scandal goes further within the Vokswagen Group, also seat implemented the technology. It is speculated that multiple brands will follow. For example, today (24/9/2015) it was also found that the same technology was used by BMW.
*So question yourself, do you really know everything about a Volkswagen? I am curious to your ideas about this!