Social network… What are the limits?
“A new app that promises to let users review individuals has caused controversy before it has even launched.” I am actually referring to a new, soon to be, social network called ‘Peeple’ (bbc.com, 2015). Peeple can be seen as the Yelp for people. As you can see in the figure below, there slogan is “learn about people. For the people. By the people.”. The question I would like to raise is, what are the social network’s boundaries?
As we discussed last week, there are two types of uncertainties within online markets. First of all the product uncertainty and second of all the seller uncertainty (Dimoka et al., 2012). Peeple will give people the opportunity to actually give others ratings about, for example, their personality and their actions. Could this reduce the seller uncertainty?
Referring to the news article, provided below, there actually is already a lot of controversy about the launch of Peeple. First of all most find it a bit creepy and terrifying. Second, it could cause a lot of legal headaches. Once people are submitted on Peeple’s network, they cannot delete their account. Besides that, people can just make comments about someone, while the person who is being commented, cannot delete these comments without confronting the person who made them. Peeple says that comments will be ‘pending’ for 48 hours, during which the person who is being commented can resolve the issue with the commenter. It all sounds a little blurry, but the whole idea op Peeple could cause legal fights between users. Third of all, people do have a natural fear regarding to Peeple.
Besides all the negative sides, Peeple argued that there will be no legal issues or what so ever. There will be a ban on profanity, degrading comments, abuse, sexual and legal references, racism and hateful content. Currently, the app is expected to launch in November this year. Tests have been made with regards to Peeple’s formula; 5000 members, and every hour 100 requests were made for access. Could Peeple be a success, besides all the controversy?
Maybe most of the users aren’t aware of all the dangers that social network sites could bring with them. Tufekci argues that most of the people have a higher need to be seen than a fear about privacy intrusions (Tufekci, 2008). Do you have a certain fear about social network sites? What do you think of Peeple? Would you subscribe to it?
- Dimoka, A., Hong, Y., and Pavlou, P.A. 2012,On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly. Forthcoming.
- Tufekci, Z. 2008, Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites, Bulletin of Science, 28: 20-36