Pre-ordering apps making your life easier, or not?


strabucks

Who has ever stood in line at Starbucks and it took you more than 10 minutes? I don’t know, because I don’t like coffee (got you). I know from friends that it sometimes can take forever till your special macchiato Frappuccino soya milk with cacao has been made. But Starbucks has the perfect solution for you now, IF you move to London or the USA. Starbucks has developed an app that lets users order ahead from the menu for collection from a specific store, with payment taken in the app (Lomas, 2015). This way, users can skip the ordering line and can go straight to the pickup line. But how does Starbucks manage this logistics system without getting the drinks cold? That is indeed a mystery, because it is already hard for the baristas to quickly make the drinks for people waiting in line and now they also have to make extra drinks coming though the app. According to Starbucks there has been a significant increase in transactions, so it probably works. So why is Starbucks developing this service?

This is not new to only Starbucks. Companies are continuously developing technology methods to make their services more efficient. Everyone has been to a show or sport match where, in the break, you rush to the bar to get drinks and food. To make this process more efficient, the Aviva stadium in Dublin has developed an app where visitors can already order and pay for their half-time drinks and food (Digby, 2015). Even the San Francisco International Airport gives passengers the opportunity to use the app AirGrub to pre-order food at three selected restaurant at the airport (Future Travel Experience, 2015). If you have a quick transfer, you can still eat something without waiting in the queues.

We all know the reason behind a company incentive, such as more efficient processes and increasing customer loyalty. So why are these apps so successful? Customers have begun to value their time more and more. People are not willing to wait in long queues anymore. These apps offer convenience and a high quality service, without losing a lot of your time. Apps such as Starbuck’s will probably pop up in the coming years and will keep making our lives easier. What’s next? A Starbucks, Aviva stadium and airport delivery service?

What do you think is next? And would you use the current apps if they were available here?

References:

Digby, M. C., 2015. Avoid the queues by pre-ordering drinks and food at Saturday’s Aviva rugby match. [Online] Available at: http://www.irishtimes.com/life-and-style/food-and-drink/avoid-the-queues-by-pre-ordering-drinks-and-food-at-saturday-s-aviva-rugby-match-1.2101693

Future Travel Experience, 2015. New food pre-ordering app helps travellers avoid queues at SFO. [Online] Available at: http://www.futuretravelexperience.com/2015/07/new-food-pre-ordering-app-helps-travellers-avoid-queues-sfo/

Lomas, N., 2015. Starbucks’ Mobile Pre-Ordering Goes International With London Launch. [Online] Available at: http://techcrunch.com/2015/10/01/starbucks-takes-mop-to-london/

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2 responses to “Pre-ordering apps making your life easier, or not?”

  1. 439241fd says :

    Dear 56859bb,

    I liked your post I think this is great initiative; I would use it if I like coffee. In my opinion this pre-ordering system is useful for both sides too: the restaurant/café can manage their time and resources and they can structure the orders. Customers can avoid standing and waiting to queue. Probably they would need more human resources to make this service, but I am sure that it is worth it because lot of people like Starbucks coffee and they maybe hate standing in the crowd.

    I think it can be used for restaurants or other meal or drink service places too. As for me, the implication this idea is the pre orders at sport events. The breaks are very short to get some food and visit the restroom too, so this can be an optimal solution.

    In connection with this topic I found it that it is possible to pre order meals at the airlines too. For example the Thai Airlines for first class passengers it is possible to order and pay for a meal online at the company’s website. They have to choose your flight number and they can see the choice of food. There is a variety of food; it would be useful to get to know what customer want, due to reasonable and effective food consumption. And the airlines can rationalize their food order.

    There is another example when the pre-orders are in use: there is a website, called myMealOrder, it is for ordering and paying school food online. I think this is a nice initiative as well, because the parents and the children can decide together what to eat for lunch. Of course this is only an option for parents, but there is no additional fee for using this application, the price of the food is the same like they order food in a regularly way. More, it contains the nutrition data about food. The website is run by Nutri-Link, that offers relevant technology solutions to school is the USA. They are dedicated to providing “green” solutions that are easy to use, and encourage nutrition education.

    References:

    https://www.mymealorder.com/Login.aspx?ReturnUrl=%2fMembers%2fWeeklyView.aspx

    http://www.thaiairways.com/en/Manage_My_Booking/My_Booking_tab_3.page?

  2. 439241fd says :

    Dear 56859bb,
    I liked your post I think this is great initiative; I would use it if I like coffee. In my opinion this pre-ordering system is useful for both sides too: the restaurant/café can manage their time and resources and they can structure the orders. Customers can avoid standing and waiting to queue. Probably they would need more human resources to make this service, but I am sure that it is worth it because lot of people like Starbucks coffee and they maybe hate standing in the crowd.
    I think it can be used for restaurants or other meal or drink service places too. As for me, the implication this idea is the pre orders at sport events. The breaks are very short to get some food and visit the restroom too, so this can be an optimal solution.
    In connection with this topic I found it that it is possible to pre order meals at the airlines too. For example the Thai Airlines for first class passengers it is possible to order and pay for a meal online at the company’s website. They have to choose your flight number and they can see the choice of food. There is a variety of food; it would be useful to get to know what customer want, due to reasonable and effective food consumption. And the airlines can rationalize their food order.
    There is another example when the pre-orders are in use: there is a website, called myMealOrder, it is for ordering and paying school food online. I think this is a nice initiative as well, because the parents and the children can decide together what to eat for lunch. Of course this is only an option for parents, but there is no additional fee for using this application, the price of the food is the same like they order food in a regularly way. More, it contains the nutrition data about food. The website is run by Nutri-Link, that offers relevant technology solutions to school is the USA. They are dedicated to providing “green” solutions that are easy to use, and encourage nutrition education.

    References:

    https://www.mymealorder.com/Login.aspx?ReturnUrl=%2fMembers%2fWeeklyView.aspx

    http://www.thaiairways.com/en/Manage_My_Booking/My_Booking_tab_3.page?

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