Online Gambling Market


online-gambling2

It all started in 1994 when the island nation of Antigua and Barbuda passed its Free Trade & Processing act. With this act, licenses could be granted to companies who wanted to start an online gambling platform. The first real online casino was founded in 1996 when this market was represented by 30 websites.

The three main players active in the online gambling market are:

  • Software vendors (e.g. Viaden Gaming)
  • Online gambling business operators
  • End customers

Different customers

There are different forms of online gambling that facilitates different type of online players. The most popular forms of online gambling are traditional casino games, wagering and poker variations. The popularity for these forms of online gambling depends greatly on the gender segmentation. Most of the online gamblers are men, aged between 25 to 35 years. They generally gamble online for excitement and choose more complex games compared to women who prefer games that offers relaxation. Nowadays more women getting involved in the online gambling market. Their preference goes to Bingo games that offers relaxation in a social environment.

Markets & Revenues

The global online gambling industry revenues increased by $217 billion in 1999 to $485.1 billion in 2015. The biggest and quickest expanding market for online gambling is Europe. It has a large number of countries like the Netherlands with established online gambling regulations. The second largest market is North America followed by Asia and the Middle East. In Asia most of the online gambling practices are illegal or controlled by the government. Also in the United States gambling is restricted. Each state is free to regulate or prohibit the practice within its borders.

Gambling 2

Internet influence

The internet has a huge impact on how we communicate and the way we do business. Mobile devices such as tablets and smartphones have revolutionized the gambling industry and it is now one of the largest online industries in the world. The number of mobile device users is with 51% significantly higher compared to the 42% desktop users. Due to this change, it is important for online gambling operators to migrate their online business with mobile devices.

Gambling 1

References:

http://www.pwc.com/gr/en/publications/assets/global-gaming-outlook-2011-2015.pdf

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

http://www.rudeboyslacrosse.com/the-female-of-the-species-online-gambling-and-gender/

http://blog.everymatrix.com/blog/overview-online-gambling-asia

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Business Information Management

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