Virtual shopping time
Do you often shop online? Well, I don’t because I am still hesitant to buy clothes, shoes or jewelry online. I rather shop in the city where I can see, feel and try on the products. When shopping online, there is a high chance that the clothes or shoes will not fit, or even that the clothes or shoes are not that beautiful when you receive them. However, I know enough people who regularly shop online and there are millions other people who do like online shopping. Because of this, the online shopping environment has been innovating and will continue doing this to attract even more consumers to this market.
However, there is a challenge for retailers to make online shopping a more enjoyable, effective and profitable. Like I mentioned earlier, the online shopping environment is different from traditional shopping because it is a virtual environment, where you cannot see or try on the garment in real life. Most consumers are hesitant to purchase garments online or are unsatisfied with their online shopping experience, which results into high return rates. The most important reason for this is because many online retail stores lack product information (Tokucin, 2013). Online retailers try their best and keep updating their tools to help consumers during their visit to make it more enjoyable for the consumers, and in turn profitable for the retailers. They even introduced a Virtual-Try-On. Virtual try-on applications have become popular because they allow users to watch themselves wearing different clothes. This helps users to make quick buying decisions and, thus, improves the sales efficiency of retailers (Hauswiesner et al, 2013: 1552). The purpose of a Virtual-Try-On is to serve consumers with better information that is similar to physical examination. As a result, the consumer will be more confident in their final purchasing decision and the probability of consumers returning clothing will decrease (Tokucin, 2013). .
They are also applying this tool in other branches, such as the watch market. They even developed an application for your smartphone to try on watches. By adjusting a so called Mode in Motion bracelet to your wrist and pointing the camera to it, you can see the watch appear on your wrist as in real.
What do you think of the concept Virtual-Try-On? Does it come close enough to reality, and if you did not like online shopping, are you convinced now to buy more products online if this tool is provided?
Hauswiesner, S., Straka, M. & Reitmayr, G. (2013) ‘Virtual Try-On through Image-Based Rendering’, IEEE Transactions On Visualization And Computer Graphics, 19, 9: pp. 1552
Tokuçin, H. (2013) ‘Virtual Try-On Technology’, 16 August 2013