Finally! No ads anymore on your iPhone.
Whether you are on Facebook, playing a game or using another application, you will always get bothered by advertisements on your iPhone. However, Apple has allowed a new ad block application into the iTunes App store, known as Been Choice. This app claims to block advertisements in mobile applications, and also in native mobile apps such as Facebook.
Been Choice offers a combination of a content blocker for Safari and a VPN service. Through the content blocker users can enable ad blockers to eliminate ads from Safari during web browsing sessions if iPhone users have iOS 9. When using the VPN service for the first time, you need to install a profile on your device. When the VPN is enabled, your traffic is then routed through Been Choice’s servers where it performs deep packet inspection on the content. After this, specific content can be removed through pattern matching. This ability enables Been Choice to block advertisements in Facebook, Pinterest, Yahoo, New York Times apps and more. Blocking ads in all these applications could be very detrimental for many mobile application developers, because the primary way of how they make money is disrupted. Apple may do a favor to consumers by supporting this ad-blocking technology in iOS 9, however, this goes against Apple own interest since advertisements will also be blocked in their own news application. (Twitter is not blocked because they use end-to-end encryption. This makes it t impossible to block ad traffic without blocking non-ad traffic.) (Perez, 2015)
Thus, this app means to cater to thiose who don’t want ads anywhere, but on the other hand, they need to reach those who are willing to sell their data.
Do you trust this application? And are you willing to sell you data in exchange for no advertisements anymore on your mobile phone?
Perez, S (2015) Apple Approves An App That Blocks Ads In Native Apps, Including Apple News, http://techcrunch.com/2015/10/06/apple-approves-an-app-that-blocks-ads-in-native-apps-including-apple-news, 7 October 2015