What is the future for Windows Phone?


Lumia-950-XL-620x310

It was in 2010, when Microsoft brought a new innovation to the Mobile OS market, with its Windows phone 7. Although it did not turn out to be a game changer in the market, it had really brought in some interesting innovations for a mobile phone OS. ‘Live tile’ was the most important of them. It allowed users to see all the information they needed from the start screen. And they were not standalone icons like in iOS, but live tiles, which kept on updating real-time. Windows phone came at a time when Nokia was seeing its initial downfall in the market and was looking for a solid OS to compete with the likes of Samsung (Android) and Apple (iOS).

With the introduction of Windows Phone 8 in late 2012, its devices started to see some significant growth in the market. Nokia introduced Windows Phone 8 in the market with its Lumia 920 and 820 range, following it up with a low-cost Lumia 520. The devices turned out to be a hit and windows phones started seeing more than 100% year-on-year growth. Unfortunately, that saw windows phone’s last smile.  Despite the growth, Nokia could not manage to financially lift itself up from the big losses it had undergone in the previous years and ultimately ended up being acquired by Microsoft in late 2013.

What seemed to be a good deal for the growth of windows phone, turned out to be more or less the beginning of downfall of the Operating System. Since then, windows phone is making news for the wrong reasons more than the right reasons. The most important of them was seen in July 2015, when Microsoft decided to write down Nokia’s acquisition deal of $7.5b, which indicated nothing but negative signals for the future of windows phones.

A recent article published by PC Mag claimed “Microsoft Doesn’t Really Want to Sell Windows Phones in the U.S“. In the US, Microsoft Lumia devices are only available with AT&T.  Does it mean that no other carrier is interested in Windows Phones? Apparently, that is not the case. Almost every carrier in the US is open to having windows phones, but Microsoft gives them the cold shoulder. Infact, the CEO of T-Mobile, John Legere, himself had tweeted saying

Screen Shot 2015-10-10 at 23.59.47

Is Microsoft deliberately trying to jump into the well?  It does seem so.

What is the future for windows phone? Will it continue to exist? Was Microsoft too ambitious when it had decided to become a smartphone device maker, rather than just a software maker? Would Microsoft and Nokia have remained better off without the acquisition?

These are some of questions that pop up in everyone’s mind and unfortunately, are still debatable.

Author: Gaurav Kumar


Sources:

http://www.pcmag.com/article2/0,2817,2492850,00.asp

http://www.computerworld.com/article/2945371/smartphones/microsoft-writes-off-76b-admits-failure-of-nokia-acquisition.html

http://uk.businessinsider.com/even-microsoft-is-giving-up-on-windows-phones-2015-7?r=US&IR=T

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4 responses to “What is the future for Windows Phone?”

  1. Veekay says :

    I personally think windows phone OS needs to go into the hands of a new buyer

  2. julianderond says :

    Although I was completely sceptical and not interested in the progress and future of the Windows Phone OS, I had to change my mind. On the 6th of October Microsoft held a keynote about it’s new devices. Among there line-up were the two new high-end Lumia phones. They will run on Windows 10 which has been furthur developed and improved. The most crazy new feature for me was that by plugging in the phone on a monitor, it was able to create a desktop like Windows 10 experience which can be operated by mouse and keyboard. The phone was powerfull enough that when desktop is created on the monitor the phone could still operate smoothly as a phone at the same time.

    • gauravk2145 says :

      Exactly! They do come up with great innovations and quality devices. But i feel they lag behind when it comes to proper marketing strategy and Microsoft is slowly tending to shift its focus away from windows phones.

  3. deepanshu439337 says :

    I believe that one thing which clearly plagued Windows phones during the Lumia days was the lack of app support similar to Android and iOS..Now, here too Nokia has only itself to blame as it had adamantly insisted on keeping Symbian closed source unlike its rivals who allowed their OS to be open source. This led to fewer developers making apps for Nokia phones and this lack of apps frustrated its users. There was a lack of positive cross side network effects and this was one of the main reasons for the downfall of the Windows-Nokia partnership. App support cannot be built overnight and Nokia found this the hard way when it forayed into the smartphone market.Unless it rectifies this, it will find it very hard to compete with the likes of Apple and Samsung which are currently light years ahead.

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