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Cure

The previous blog post of a co-contributor about tech start ups, where I posted a comment, inspired me to write this blog post. This post will take you to have a look at one of the most recent healthcare apps from a start up based in San Francisco.

Medical applications for handheld devices seem to be changing the health care landscape. Medical apps pop up everywhere and for every purpose. Some are meant for health professionals and other for patients (Hitconsultant, 2014). In Apple store alone, there are more than 45,000 medical apps. More and more health professionals are using medical apps to support themselves. These apps are for clinical use and allow doctors to look up evidence-based medical information while seeing a patient (Curtis, 2013). However, only about 31 percent of the medical apps available are for health professionals. Individuals use other medical apps to look up symptoms and conditions (Hitconsultant, 2014). Although the medical app market is being dominated by big players such as Novartis, Pfizer and Medtronic, innovative start-ups have the courage to stand against these giants and offer their medicals as their mission is also to improve lives. With this blog post, I would like to give an example of such company.

During my trip to San Francisco, I met Christal who works at Cure. She is the head of growth which involves marketing, sales, design, KPI tracking, creating processes, establish partnerships, implementing in our channels.

The aim of Cure to develop its app is to improve the access to healthcare. It is specially designed for the modern user who wants to easily purchase, manage and deliver his or her medications anywhere. It offers a full service pharmacy right on users’ their devices. Christal thinks that the pharmacy system in the U.S. is old-fashioned and it does not match to the need of consumers nowadays:

We are in the age of on-demand everything, and we believe medication should also be on-demand. Health is an intrinsic need!”

This is the main reason why the founders of Cure have decided to make an app that offers an added value by tailoring their service to the generation, who is in college at this moment, via texting/app access. Also, by not having heavy overhead costs, they are able to offer medication for a lower price. The medications of their customers will be delivered straight to their dorms/apartments/homes for free within the same or next day. No other online pharmacy can deliver these benefits all together, which make Cure unique. Christal truly beliefs that consumers of contemporary times deserve such service. She adds:

“It is about time. Computers has been around since 1993 yet some pharmacies are still using paper prescriptions and only recently started to email their patients. Technology hasn’t been as quickly adopted by the healthcare space, especially in the pharmacy field. R&D is rapidly growing but the deliverance of those medications has not equally improved. Cure is here to change that and improve the pharmacy space.”

A big part of us Cure’s social mission is their competitive advantage. Cure donates to nonprofits that promote health and health education. It is a pharmacy that gives back to the community and have the ultimate goal of increasing the access to healthcare for everyone – not just for those that can afford it.

As I have noted in my previous blog post, privacy issues can be a serious barrier to new technology in the health care. Christal ensured me that it was all taken care of. As Cure is a HIPAA compliant app, managers are HIPAA trained in order to keep all patient privacy safe and secure. HIPAA stands for Health Insurance Portatbility and Accountability Act, which is a patient privacy, security and safety rules that protects identifiable health information of patients (HHS, n.i.). Also, payments are also safe and secure by using different softwares that keep information in a separate database that is only fetched through the app and not saved in the phone.

Christal believes that in order to grow and to stay ahead of the competition, Cure needs to keep on listening to its customers’ feedback and understand what they want. Their goal is to eventually expand internationally in 5 years, but their first milestone would be statewide expansion.

Innovation can be found everywhere. Whether it is in a big international company or a start-up. These companies all face different challenges and opportunities. The example of Cure has showed us that we should not look down upon start-ups and their apps, as they also have big dreams and are working hard to compete with bigger players in order to improve lives.

More information about Cure: getcure.com


Christal T. (2015, 10, 10). Personal communication with manager and co-founder of Cure.

Curtis, S. (2013, 12 4). Digital doctors: how mobile apps are changing healthcare. Retrieved 10 10, 2015, from The telegraph: http://www.telegraph.co.uk/technology/news/10488778/Digital-doctors-how-mobile-apps-are-changing-healthcare.html

HHS. (n.i.). Health Information Privacy. Retrieved 9 21, 2015, from U.S.

Department of Health & Human Services: http://www.hhs.gov/ocr/privacy/

Hitconsultant. (2014, 6 23). The Evolving Landscape of Medical Apps in Healthcare. Retrieved 10 10, 2015, from Hitconsultant: http://hitconsultant.net/2014/06/23/the-evolving-landscape-of-medical-apps-in-healthcare/

Innovation can be found everywhere. Whether it is in a big international company or a start-up. These companies all face different challenges and opportunities. The example of Cure has showed us that we should not look down upon start-ups and their apps, as they also have big dreams and are working hard to compete with bigger players in order to improve lives.

More information about Cure: getcure.com

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