First Phonebloks, now BLOCKS!
It has been a while since we saw the first glimpses of a modular smartphone idea called Phonebloks. The video below made by Dave Hakkens got quite a bit of attention and was shared a lot. As he pointed out that a lot of electronics get thrown away although most of its parts are still fine. With a modular smartphone you would be able to easily replace a broken part or upgrade an old part. As of this moment this video has been watched 21.462.844 times already.
After all the media attention they partnered with Motorola because they were already working on a modular smartphone for over a year at that time. In October 2014 Motorola got acquired by Lenovo, but the modular phone project stayed at Google and goes under the name of Project Ara. When the official release for the final product will be is unclear.
The reason for mentioning Phonebloks and Project Ara is that with the same idea behind a modular product Blocks wearables just started a Kickstarter campaign which reached their target of $250.000 within the hour and are currently above $500.000,-. What do they sell? A modular smartwatch, which can be customized for everyone’s needs.
Their main selling point is that not everyone is the same and we all use different things in our phones and soon watches. Not everyone who buys a smartwatch will use it in the same way. With the different blocks in the band or strap you can choose what options you would like to have in your watch. As an open platform everyone will be able to participate and build modules for the watch. Some of the options are: GPS, NFC, Extra Battery, Heart rate module, fingerprint reader, temperature sensor or a Simcard slot. By letting people select the modules they want there will be no unneccessary waste.
Check it out! What do you think? Are modular devices the future?