Third Industrial Revolution in Rotterdam-The Hague
In South-West of The Netherlands we can find the main political and economical centre of the country. In The Hague we find the heart of the political landscape of the Netherlands. The Hague is the seat of the Dutch government and parliament, the Supreme Court, and the Council of State. Just 30 minutes away we arrive in the second biggest city of the Netherlands, Rotterdam. Famous for hotspots as the Erasmusbrug but moreover worldwide-known for the biggest harbour of Europe, the Port of Rotterdam. In addition it facilitates Rotterdam-The Hague airport. In between these cities we find the progressive Technical University of Delft. This metropole Rotterdam-The Hague(MRDH) with great diversity is now hiring an American economic and social theorist; Jeremy Rifkin.
Roadmap Next Economy
Jeremy Rifkin has written 20 books about the impact of scientific and technological changes on the economy, the workforce, society and the environment. He is a worldwide know economist and an important advisor to the European Union and Chinese government. Now he will advice the metropole Rotterdam-The Hague with an economic program that will develop the whole region. The ‘Roadmap Next Economy’ will be finished in the summer of 2016. It will be a massive program containing investments and programs for scarcity of raw materials, climate change, digitalizing, robotizing, the rise of 3D printing and unarmed vehicles (van Heel, 2015).
Jeremy Rifkin expects that in 2030 the Port of Rotterdam will be a ‘selfthinking, authorized, transfer-machine driven by mostly superinternet and robots. Manual employees will be needed just in case of disturbances.’ In addition he said that the most important transferred product will be powder for 3D printing (Dirks, 2015).
Rifkin ideas: The Third Industrial Revolution
Rifkins ideas for metropole Rotterdam-The Hague are based on his beliefs written down in his book ‘The Third Industrial Revolution’. Here Rifkin describes how the five pillars of the Third Industrial Revolution will create thousands of businesses and millions of jobs. Furthermore it claims to impact the ay we conduct business, govern society, education, and engage in civic life. (Rifkin, 2015)
The five pillars of the Third Industrial Revolution are;
- Transition from fossil to renewable energies
- Transformation of all buildings into mini generating plants
- Development and build-up of energy storage technologies and capacities (e.g. hydrogen)
- Capitalizing the internet technology for the development of a smart and bi-directional (peer-to-peer) energy-sharing-grid
- Transformation of the transportation system to electric plug-in and fuel cell vehicles
Skepticism in the region
Although the ideas may sound progressive, innovating and inspiring, negative voices are heard. Metropole Rotterdam-The Hague (MRDH) pays €775.000 for the advice of Jeremy Rifkins advising group ‘Third Industrial Revolution Consulting Group (TIR CG)’. According to local political parties this is way too much money. Some even call Rifkin a ‘weird activist’ or an ‘overrated capitalist.’ However major of Rotterdam, Ahmed Aboutaleb, sees Rifkin as an inspirable, influent figurehead. His ideas will create new job opportunities and raise the metropole as a whole. Still national and local governances should be very critical to the report of Rifkin. Great presentation of plans should be evaluated to realistic standards. The plans should be feasible and implementable. Time will show us the actual application of the forwardthinking ideas of Rifkin in the metropole. It might become a success.
Dirks B. (2015), De Volkskrant, http://www.volkskrant.nl/binnenland/-toekomstgoeroe-rotterdam-niet-goed-snik~a4157685/ [Accessed 12th October]
Heel van L. (2015), Het Algemeen Dagblad, http://www.ad.nl/ad/nl/1040/Den-Haag/article/detail/4155209/2015/10/03/Rotterdam-en-Den-Haag-huren-goeroe-in-voor-775-000-euro.dhtml [Accessed 13th October]
Rifkin J. (2015), http://www.thethirdindustrialrevolution.com [Accessed 12th October]
Silke (2015), http://www.mindnaturesociety.com/dont-read-jeremy-rifkin-the-third-industrial-revolution [Accessed 12th October]