What’s your “klout” worth?
The importance of social media platforms never stops growing. What started of as “social networking sites” enabling friends to stay in touch has transformed into something way more than that. Organizations now have departments dedicated to social media platforms and how to improve their presence there.
What is Klout?
“Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.”
Users at Klout can link multiple social networks and get a score which would be an aggregation of the scores from the various social networks individually. Currently, Klout uses data from Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia to create Klout user profiles that are given a unique Klout score.
Klout for business
These days, online advertising campaigns are a must for any major brand but social media campaigns are relatively still a new concept. Klout has realized that there is a huge market for earned media and the impact it can have on brand awareness and brand associations.
“Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.”
Why Earned Media Matters?
“Earned media isn’t new. Consumers have been talking about your brand for years on social media, and because 92% of people trust their peers, it’s had a major impact. In fact, earned media provides 4x the brand lift of paid ads.
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