Group 47 – Digital Transformation Project: KONINKLIJKE NEDERLANDSE VOETBALBOND

KNVB is the only recognized national football federation of the Netherlands and is responsible for up to 33,000 football matches per weekend. KNVB creates the competition schedule and clubs are responsible for adhering to this schedule. Because of this great amount of information and different stakeholders, KNVB faces a challenging role in keeping everyone well informed and up-to-date (KNVB, 2014).

A lot of clubs find it difficult to find referees every week, because referees are scarce. One common reason is that communication between clubs and referees is difficult. The referee coordinator has to call every referee and ask for availability to lead a match. This takes a lot of time and brings a lot of stress to referee coordinators (Walgaard & Ter Avest, 2015).

To improve the communication between referees and football clubs, it could be very helpful to introduce a platform in which the needs of both parties can be fulfilled. This system should help referee coordinators in creating the schedules, creating a higher level of appreciation towards referees and most of all a more efficient flow of information, that will help both KNVB and referees.

The idea of the improvement will be illustrated with a real-life example: KNVB posts thematch schedule for both outdoor- and indoor football for the upcoming weekend (seven days in advance) on the application. Thereby, the application should show a calendar in which referees can specify their availability. Once the schedule is posted and the availabilities are specified, referee coordinators can start looking for referees and referees can start looking for the games which they prefer. Based on the preferences, training level and experience, a referee can be coupled to a game on a certain level. In this way, referee coordinators know exactly who is able to lead a game, at which time and based on this information send an invitation to a referee. Thereby, referees can also specify a particular game they would like to lead and send a request to the referee coordinator. The appointment is fixed when both parties get an agreement.

The system could include the following features:

  1. Number of cards given – to enlarge the personal learning experience for referees and give a clear overview towards KNVB;
  1. Review System – to enlarge the personal learning experience for referees and enlarge the feeling of appreciation;
  1. Bonus System – to enlarge the feeling of appreciation for referees;
  1. Running data – to make it more fun for referees to lead a match;
  1. Changing room for a referee – to reduce the workload for referee coordinators.

To reduce implementation problems for this system, there should be an excellent communication plan for all stakeholders. Also, KNVB should clean up their current database, so that the new system can generate clean data. Because of the great impact of the system, KNVB should have a maintenance and improvement plan.

Jack Cornelisse 342660jc
Arvin Moensi 349430am
Belinda Roos 357398br
Marieke Struijk 354283es
Eline de Wit 360608ew

KNVB (2014) “Jaarverslag 2013/’14” [online] available at

Walgaard, E. & Avest ter, W. (08-10-2015) –  Zeist, UT


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