Archive by Author | colinvan-lieshout

Digital Transformation Project – Hotel Okura Amsterdam

Imagine entering your hotel room after a long flight. You are hungry and tired, but realized you forgot to make a reservation in your favourite restaurant within the hotel. You turn on the television, and you are greeted by a message stating that there are still two more tables left in your favourite restaurant. You indicate that you would like to reserve a table for that evening. When unpacking your suitcase, another notification pops up, asking you whether or not you would like to order a steaming cup of hot chocolate, as you have regularly ordered after a long flight.

mockup okura

Hotel Okura Amsterdam (HOA) is a five-star Japanese hotel located in Amsterdam. HOA recently acknowledged the urge for an interdepartmental IT system integration to improve personalization and therewith customer satisfaction; the company currently operates 40 different operating systems. These insight together with many others were obtained during an in-depth interview on business and IT strategy with Okura’s Rooms, Engineer and IT manager. The business strategy of HOA is dedicated to being ‘’Unique and Complete’’, making striving for a high level of customer satisfaction key; a question in this is how a customer can be convinced of the uniqueness of HOA.

The interview brought to light that the non-integrated structure results in inefficiency. Each division registers its own data and information between divisions is transferred verbally instead of it being retrievable from a centralized data system; many opportunities are lost due to this. The current business strategy is to be improved by integrating an IT infrastructure with IT related processes. The proposed solution therefore strives for a high level of integration. However, due to the issue of scale and the importance of (financial) feasibility of the project, the first generation will solely focus on combining the F&B (Food & Beverage) system with the hotel room system. The solution itself, the infotainment which is further explained below, does have a long term focus of eventually integrating all of Okura’s 40 different operating systems.

The trends of superpersonalization and big data to enhance customer value, in combination with the need for responsive service and modern facilities in the room (current guest satisfaction regarding room technology is low), result in the following proposed solution. To cater for the business need of HOA, we propose to provide real-time personalized information in the hotel room of the guest through a television application. Various systems will be able to communicate with each other and can provide the guests with useful information (or upselling). The system will include the reservation process for the restaurants, the room service information and the room service ordering process. The F&B is initially focused on as this is the main source of income from hotel guests for HOA and it limits the initial investment. Additional functionalities can be added at a later stage.

Authors (BIM2015 – Team 6): 

  • Stéphanie Visser – 407153
  • Job Deibel – 407756
  • Dirk Breeuwer – 329445
  • Jord Sips – 421144
  • Colin van Lieshout – 414788

Your Strategy to Information part 2

Staying up-to-date on what is going on in Tech world: Time Management!

Thank you very much for your enthusiasm and responses to my previous blog post, in which I asked you to share your sources of information on the world of Technology. As promised, here is a second post in which I would like to summarize the results for you.

Favorite to one of the commenters, and also to me at the moment, is TechCrunch. Especially for the ones among us who do not have much time to explore the whole web for interesting news, the CrunchReport gives you a quick summary of about five minutes on the main tech news of the day. Here is an example of a few days ago (Thursday), in which among others the development of Facebook Emoji’s is discussed:

However, in case you are more interested in the way companies use technologies in their day to day operations (National as well), signing up for a specific newsletter from webpages such as Emerce can be recommended.

In order to get news from more websites at once, use Feedly! This website/app enables you to ‘’check’’ the websites that you enjoy following, and their news will than all appear in your Feedly newsfeed.

The commenters do very much agree on that there is a massive load of information coming from various sources; each News Page provides its own newsletter. There is so much to read, that a little organization in keeping up with what you would still like to read later on may be useful. The tool Pocket will help you out in situations in which you come across an interesting article but you just do not have the time to read it at that very moment; this tool enables you to easily save the article for later so you can read it in the train or at any other moment.

To summarize, if your life is just as busy as mine is, just find five minutes a day to view the CrunchReport, add the News Pages you are interested in to your Feedly and save interesting articles in your Pocket for moments at which you do have time!

Colin van Lieshout

Your Strategy to Information

How do you stay up-to-date on what is going on in Tech world?

Living in a society in which nothing goes unseen, one should be selective  on what he or she chooses to see, otherwise you might be overwhelmed by all kinds of impressions which might not at all be relevant to your interests. Traditionally, a lot of knowledge came in through the local newspaper, a type of media which limits the control you have on learning what you want to learn. Nowadays, the News is a rapidly developing industry. News can be followed through traditional channels such as the television or the mentioned newspaper, but recently, multiple new channels have been added to the possibilities.

A good example of this is the Dutch company Blendle, which allows you to only buy specific articles of papers and magazines which you are interested in. Another is the phone application Appy Geek which allows you to only receive news about very specific topics within information technology. The web blog we are using now is a good example as well. To this, numerous other websites, applications and social media pages can be added, which can provide you with the news you are interested in.

However, how do you get to part of the internet which perfectly matches to your desires? I would say helping each other out would be a great way to start. I am sure most BIM students would like to be aware of what is going on in the world of technology. Some of us might be very familiar with the ins and outs of Information Technology and Strategy, some might not…

Therefore, my request to all of you is, to SHARE with us the media you are following to keep up-to-date on News which might be interesting for the whole group of BIM students. Facebook pages, LinkedIn groups, News applications or websites, Youtube Channels, Journals, Television programs and anything else you can possibly think of. Also, a motivation on why and how your suggestion is interesting for all of us is of course always welcome. I am very much looking forward to your comments!

Author: Colin van Lieshout