Archive by Author | rbavisschedijk

The Opportunities of Social Media during Disasters

This Thursday during our lecture about possible Thesis Topics Otto Koppius mentioned a topic about really saving lifes through information systems.  As of a coincidence, it was the same day the Red Cross published their World Disasters Report 2012 focussing on the technologies of communication during disasters.

It states: ” The responsible use of technology offers concrete ways to make humanitarian assistance more effective, efficient and accountable and can, in turn, directly reduce vulnerability and strengthen resilience. Finding ways for advances in technology to serve the most vulnerable is a moral imperative; a responsibility, not a choice.” (http://worlddisastersreport.org/en/)

Opportunities for us BIMers

Via RTL Nieuws the Netherlands Red Cross (no, it really isn’t the Dutch Red Cross) says that countries should make more use of the new communication channels such as Facebook and Twitter to limit the consequences of disasters. According to them the government as well as NGO’s are lacking the use of the communication channels, while it could safe lifes. However due to the many developments in the field of information and communication technologies these organisations cant see the wood for the trees. I think here is a great opportunity for us in the future, will you be willing to work at a NGO on this subject? Or may be writing your thesis on this subject?

Recent developments

Also on this Thursday a website (http://www.sf72.org/) with social network plugins is launched in San Francisco to help people in case of disasters. It gives information how people can get prepared for a disaster and the site also want to help people during a disaster. For example you can use this site with your Facebook account now, in order to: “Create a Facebook group with your inner circle so you can easily send messages, share supplies, and make a plan together.” and during emergencies “Post your status to Facebook to let friends and family know you are ok.” There are also opportunities with your twitter account and Airbnb account. Furthermore the site uses google maps to show which roads aren’t accesible anymore and if there are any escape routes. What do you think of such a site?  What about developing such a site for a city in the Netherlands? or should it be nationwide?

Another development in this field is at Twitter, they have made an in case of emergency system. An user gets acces to this system, when other communication channels aren’t available anymore. Users of Twitter can registrate from which organisation they want to receive information in case of such a situation. When the organisation sends a warning, then the user will get a SMS of Push Message on their smartphone. What do you think of this development? Will it be usefull in case of emergencies?

More information on twitter alert: https://blog.twitter.com/2013/twitter-alerts-critical-information-when-you-need-it-most

More information on the website of San Francisco: (http://www.sf72.org/)

More information on the World Disasters Report 2012: http://worlddisastersreport.org/en/

Used sources:

– http://www.gelderlander.nl/algemeen/multimedia/rode-kruis-facebook-en-twitter-gebruiken-bij-rampen-1.4055651

– http://nutech.nl/internet/3605560/san-francisco-lanceert-sociaal-netwerk-rampen.html

– http://www.refdag.nl/nieuws/buitenland/hulpverlener_zet_steeds_vaker_sociale_media_in_bij_rampen_1_777050?auto_play=true

Will Pay Per Gaze be the future CPC?

As already mentioned in various blogs on this site, the new Google Glasses are creating a lot of new opportunities. Having talked about the supporting opportunities in our daily life it also seems to open new opportunities for Google to their advertisement business model. Let me introduce to you: “Pay-per-gaze Advertising”, where Google has already assured themselves with the patent. 

How does it work?

Let begin with the function that advertising firms on Google will no more pay per click, but per gaze. When a customer wears his Google Glasses, the Glasses will keep track of the eyes of the customer. Monitoring where the customer really looks at with google advertisements, Google will charge the advertising firms. 

More opportunities

A addition to this will be monitoring the customers eyes when they look at advertisements in real life, such as billboards and magazines. With this data Google will be able to create valuable information for much different companies and sell this to them. 

Another addition to the former is that they expect the data capture can get even more detailed information, adding a sensor that keeps track of the dilation of the customers pupil they assume the glasses will be able to judge the effectiveness of an advertisement. The patent Google has, states: “For example, if the advertiser desires to generate a shocking advertisement to get noticed or a thought-provoking advertisement, then the inferred emotional state information and/or the gazing duration may be valuable metrics to determine the success of the campaign with real-world consumers,”. 

What do you guys think of this new opportunity for Google to collect advertisment money based on more detailed data? Will it be the future CPC? 

 

Sources: 
http://www.theverge.com/2013/8/18/4633558/google-patents-pay-per-gaze-eye-tracking-ads

http://www.mdgadvertising.com/blog/will-pay-per-gaze-give-a-whole-new-look-to-digital-advertising/

 

Technology of the Week (team 3): Netflix & Blendle

New applications

Netflix has been recently introduced in the Netherlands. For only 7.99 euros per month, Dutch subscribers can have online access to thousands of movies and TV-series at Netflix, using practically every device with an Internet connection.

Blendle, a new online newspaper/magazine platform, has been announced by its developers to enter the Dutch market soon. Blendle is developing a platform where customers can buy single digital articles from different newspapers and magazines. With article prices ranging from 10 to 89 euro cents, it provides a way to compose a personal set of articles of high quality journalism.

Subscription-based vs fee-for-service based

As stated Netflix uses the subscription-based business model, which means that users are charged a fixed monthly fee. Blendle, on the other hand makes use of the fee-for-service-based model. This model charges a fee for every service obtained and contains a pay-as-you-go system.

Recommendation systems

A similarity between the companies is making use of a recommendations system, which can be seen as a competitive advantage for both. Netflix is able to provide its customers with personal recommendations for movies and series through the use of advanced algorithms and collecting big data. Blendle on the other hand will construct a recommendation system with the use of social media. Blendle will suggest articles based on recommendations of your social network.

Uniqueness of Netflix and Blendle

Netflix and Blendle deal with many competitors offering similar services. However, both of the companies are quit unique for their kind. Netflix is the only company offering such a large amount of series and movies for a very low monthly fee without any advertisements. As for Blendle it is expected to be the only application offering a high volume of digital newspapers and magazines in combination with the ability to buy articles per unit.