Archive by Author | robertmauritsloth

Marktplaats: an upcoming danger

Dear Bloggers,

It has happened to me numerous times now on Marktplaats.nl, a Dutch eBay look-a-like, that I order goods from certain people and that I never receive the goods. Sometimes it is to much trouble to go and pick up products that are for example being sold all the way in Groningen, so making the seller send it to you is often a more realistic option. More and more websites are arising where users can comment on their losses through these online auctioning sites? What do you think that Marktplaats can do to reduce the number of fraudulent cases? Fortunately they already came up with the possibility of accepting Pay-pal (which guarantees that purchases are received). Are there for example more opportunities like integrating with Google CheckOut? For those of you who don’t yet know this service, check out the youtube video posted below. So basically, my question to you is how can we make Marktplaats a safer place for all consumers?

F-commerce: What can we do to improve Facebook’s turnover in the Netherlands?

Dear BIM bloggers,

We have all heard about the concept of F-Commerce by now, if not, you probably skipped last week’s lecture and should definitely start reading about it. The question is how can retailer profit from this new trend? Has it ever happened to you that you clicked on an advertisement on facebook and actually bought it? How well does this form of advertising work? These are all questions that are yet to be answered. In the lecture of Michael Zhang, he argued that Facebook’s business model is not good enough. They have all this information about millions of customers, but they don’t use it well enough. Facebook only generated a turnover of 860,901 euros in the Netherlands. How is this possible? Are there ways to improve their business model or ways to generate more turnover from advertisement in the form of F-commerce? Let me know how you think Facebook can start growing in the Netherlands!

Robert Loth

Source: http://www.marketingfacts.nl/berichten/facebook-nederland-draait-860.000-euro-omzet

The long tail

Dear Bimmers,

I was surfing the internet looking for more information on the subject of ‘the long tail’. This video explains the concept in a very simple language and it comes up with many examples. I actually think that it was well done, because it is not as boring as most text books. Paul Andersen explains the long tail and the influence of the internet on it. Because of the internet, many people found a place in their hearts for very ‘rare’ movies, books, etc. Basically there is an audience for everything nowadays, only sometimes the crowd is not as big as other times… Check out this video! Enjoy!

Robert Loth

Another critique on Michael Porter – Strategy and the Internet (2001)

Dear bloggers,

As discussed in class, the article of Michael Porter, namely ‘Strategy and the Internet’ has received a lot of comments in the past. While browsing the world wide web, I came across some interesting articles about where Porter, who wrote the article in 2001, has proven to be wrong.

A very interesting critique also came out of this. In his article, Porter mentioned that the internet will continue to erode firms’ profitabilty by shifting power to the customers. Of course, at the time, Porter could not have known that Zuckerberg would change the way the internet is used nowadays, with the introduction of Facebook. As learned from the literature, more social media channels exist. In fact, all social media channels can also influence profitability in a very positive way, if an effective social media strategy is implemented. So the internet itself does not negatively influence profitability at all times, it can also be used as a very effective tool to come closer to your customers. When implemented correctly, it can even help to build a brand name and create more brand awareness, because of the large group of active social media users.

I thought this was interesting to share with all of you, namely because it has become our job as master students to find critique on scientific articles and point out everything that these researchers had wrong :).

Happy studying!

Robert Loth

 

Source: http://www.cooperationcommons.com/cooperationcommons/blog/mdangeard/454-strategy-and-the-internet-revisited